Presidential Campaign Slogans

Campaign Candidate Slogan
1840 William Henry Harrison Tippecanoe and Tyler Too
1844 James K. Polk 54-40 or Fight
1844 James K. Polk Reannexation of Texas and Reoccupation of Oregon
1844 Henry Clay Who is James K. Polk?
1848 Zachary Taylor For President of the People
1856 John C. Fremont Free Soil, Free Labor, Free Speech, Free Men, and Fremont
1860 Abraham Lincoln Vote Yourself a Farm
1864 Abraham Lincoln Don't Swap Horses in the Middle of the Stream
1884 Grover Cleveland Blaine, Blaine, James G. Blaine, The Continental Liar from the State of Maine
1884 James Blaine Ma, Ma, Where’s my Pa, Gone to the White House, Ha, Ha, Ha
1888 Benjamin Harrison Rejuvenated Republicanism
1896 William McKinley Patriotism, Protection, and Prosperity
1896 William McKinley Good Money Never Made Times Hard
1900 William McKinley A Full Dinner Pail
1916 Woodrow Wilson He Kept Us Out Of War
1920 Warren G. Harding Return to Normalcy
1920 Warren G. Harding Cox and Cocktails
1924 Calvin Coolidge Keep Cool With Coolidge
1928 Herbert Hoover A Chicken in Every Pot and a Car in Every Garage
1952 Dwight Eisenhower I Like Ike
1956 Dwight Eisenhower Peace and Prosperity
1960 Richard Nixon For the Future
1964 Lyndon B. Johnson The Stakes are too High for You to Stay at Home
1964 Barry Goldwater In your Heart you Know he’s Right
1968 Richard Nixon Nixon's the One
1976 Gerald Ford He’s Making us Proud Again
1976 Jimmy Carter Not Just Peanuts
1976 Jimmy Carter A Leader, For a Change
1980 Ronald Reagan Are you better off than you were four years ago?
1984 Ronald Reagan It’s Morning Again in America
1984 Walter Mondale America Needs a Change
1988 George Bush Kinder, Gentler Nation
1992 Bill Clinton Don’t stop thinking about tomorrow
1992 Bill Clinton Putting People First
1992 Ross Perot Ross for Boss
1996 Bill Clinton Building a Bridge to the 21st Century
1996 Bob Dole The Better Man for a Better America
2000 Al Gore Prosperity and Progress
2000 Al Gore Prosperity for America's Families
2000 George W. Bush Compassionate Conservatism
2000 George W. Bush Leave no Child Behind
2000 George W. Bush Real Plans for Real People
2000 George W. Bush Reformer With Results
2000 Ralph Nader Government Of, By, and For the People...Not the Monied Interests
2004 John Kerry Let America be America Again
2004 George W. Bush Yes, America Can!
2008 John McCain Country First
2008 Barack Obama Change We Can Believe In
2008 Barack Obama Change We Need
2008 Barack Obama Hope
2008 Barack Obama Yes We Can!
2012 Barack Obama Forward
2012 Mitt Romney Believe in America

Many of these campaign slogans can be found at Presidential Campaign Memorabilia web site from the Duke University Special Collections Library,
the "Campaigns and Elections" section of the American President site,
and the book The American Presidents.

Also, there is CD called Presidential Campaign Songs 1789-1996 which contains historical campaign songs, some of which contain presidential campaign slogans.

Other Resources

Singing to the Oval Office: A Written History of the Political Campaign Song article by Stuart Schimler

The World Almanac of Presidential Campaigns has campaign slogans for virtually all the elections and candidates from 1789 to 1988.

Some of these slogans were never said or authorized by the candidate themselves. They may have been said, printed, or broadcast by the candidate’s campaign or just an unaffiliated supporter of the campaign. There are also other phrases that are not strictly campaign slogans, but describe a policy or set of programs proposed or implemented by various administrations. Examples of these are: Square Deal (Theodore Roosevelt), New Freedom (Wilson), New Deal (Franklin D. Roosevelt), Fair Deal (Truman), New Frontier (Kennedy), Great Society (Lyndon Johnson), New Covenant (Clinton).