Presidential Campaign Slogans

Presidential Campaign Slogans

Campaign	Candidate	Slogan
1840	William Henry Harrison	Tippecanoe and Tyler Too
1844	James K. Polk	54-40 or fight
1844	James K. Polk	Reannexation of Texas and reoccupation of Oregon
1844	Henry Clay	Who is James K. Polk?
1848	Zachary Taylor	For President of the People
1856	John C. Fremont	Free Soil, Free Labor, Free Speech, Free Men, and Fremont
1860	Abraham Lincoln	Vote Yourself a Farm
1864	Abraham Lincoln	Don't swap horses in the middle of the stream
1884	Grover Cleveland	Blaine, Blaine, James G. Blaine, The Continental Liar from the State of Maine
1884	James Blaine	Ma, Ma, Where’s my Pa, Gone to the White House, Ha, Ha, Ha
1888	Benjamin Harrison	Rejuvenated Republicanism
1896	William McKinley	Patriotism, Protection, and Prosperity
1900	William McKinley	A Full Dinner Pail
1916	Woodrow Wilson	He kept us out of war
1920	Warren G. Harding	Return to normalcy
1920	Warren G. Harding	Cox and Cocktails
1924	Calvin Coolidge	Keep cool with Coolidge
1928	Herbert Hoover	A chicken in every pot and a car in every garage
1952	Dwight Eisenhower	I Like Ike
1956	Dwight Eisenhower	Peace and Prosperity
1960	Richard Nixon	For the future
1964	Lyndon B. Johnson	The stakes are too high for you to stay at home
1964	Barry Goldwater	In your heart you know he’s right
1968	Richard Nixon	Nixon's the One
1976	Gerald Ford	He’s making us proud again
1976	Jimmy Carter	Not Just Peanuts
1976	Jimmy Carter	A Leader, For a Change
1980	Ronald Reagan	Are you better off than you were four years ago?
1984	Ronald Reagan	It’s morning again in America
1984	Walter Mondale	America Needs a Change
1988	George Bush	Kinder, Gentler Nation
1992	Bill Clinton	Don’t stop thinking about tomorrow
1992	Bill Clinton	Putting People First
1992	Ross Perot	Ross for Boss
1996	Bill Clinton	Building a bridge to the 21st century
1996	Bob Dole	The Better Man for a Better America
2000	Al Gore	Prosperity and progress
2000	Al Gore	Prosperity for America's families
2000	George W. Bush	Compassionate conservatism
2000	George W. Bush	Leave no child behind
2000	George W. Bush	Real plans for real people
2000	George W. Bush	Reformer with results
2000	Ralph Nader	Government of, by, and for the people...not the monied interests
2004	John Kerry	Let America be America Again
2004	George W. Bush	Yes, America Can!

The source of these campaign slogans are the, Presidential Campaign Memorabilia web site from the Duke University Special Collections Library the "Campaigns and Elections" section of the PBS site AmericanPresident.org, and the book The American Presidents. Also, there is CD called Presidential Campaign Songs 1789-1996 which contains historical campaign songs, some of which contain presidential campaign slogans.

Singing to the Oval Office: A Written History of the Political Campaign Song article by Stuart Schimler

The World Almanac of Presidential Campaigns has campaign slogans for virtually all the elections and candidates from 1789 to 1988.

Some of these slogans were never said or authorized by the candidate themselves. They may have been said, printed, or broadcast by the candidate’s campaign or just an unaffiliated supporter of the campaign.

There are also other phrases that are not strictly campaign slogans, but describe a policy or set of programs proposed or implemented by various administrations. Examples of these are: Square Deal (Theodore Roosevelt), New Freedom (Wilson), New Deal (Franklin D. Roosevelt), Fair Deal (Truman), New Frontier (Kennedy), Great Society (Lyndon Johnson), New Covenant (Clinton).

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