1964 Presidential Campaign Slogans

The stakes are too high for you to stay at home - Lyndon B. Johnson

Refers to the claim made at the time that Goldwater would be dangerous if elected such as using nuclear weapons indiscriminately

In your heart you know hes right - Barry Goldwater

Goldwater was receiving much criticism from the media and opposition candidates saying he had extremist views. This slogan was used to combat this negative publicity and attempt to make the point that his views were not that different from most ordinary Americans.

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