Singing to the Oval Office:
A Written History of the Political Campaign Song
article by Stuart Schimler
America Votes: Presidential Campaign Memorabilia from Duke University
Books about political commercials, campaign ads, and slogans
Everything You Think You Know About Politics…and Why You’re Wrong
Packaging the Presidency : A History and Criticism of Presidential Campaign Advertisting
Songs, Odes, Glees, and Ballads: A Bibliography of American Presidential Campaign Songsters
Air Wars : Television Advertising in Election Campaigns, 1952-1996
Seeing Spots : A Functional Analysis of Presidential Television Advertisements, 1952-1996
Crowded Airwaves: Campaign Advertising in Elections
Dirty Politics : Deception, Distraction, and Democracy
Going Negative : How Attack Ads Shrink and Polarize the Electorate
Crosstalk : Citizens, Candidates, and the Media in a Presidential Campaign
The Spot : The Rise of Political Advertisting on Television
Video Rhetorics : Televised Advertising in American Politics